Preston North End

March 10, 2026
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Client Overview 

Preston North End Football Club (PNE), one of England’s historic clubs founded in 1863, competes in the EFL Championship at Deepdale Stadium, one of the world’s oldest continuously used grounds with a 23,404 capacity. Ensuring a safe, welcoming, and professionally managed environment is key to protecting fans, staff, and the club’s strong community reputation.

Services Provided 

Professional Security delivers a fully integrated event safety and matchday security solution, including:

  • Matchday stewarding

  • Event security and door supervision

  • Access Control

  • Crowd Management & Safety

  • Incident Response & Customer support

guarding officers at a sporting event

Key Statistics:

Contract Start Date: September 2019
Annual Contract Value: £331,200
icon of 3 people walking
Average Deployment: 85 Officers per event 400 hours per deployment

Challenges 

Fluctuating Staffing Requirements

 

Staffing levels vary depending on fixture profile, attendance, and risk level. Short-notice increases are often required, placing pressure on resource planning and operational deployment.

 

Contract Profitability and Resource Allocation

 

Selecting the correct personnel for enhanced deployments while maintaining appropriate staffing on standard rates is essential to balancing service quality and cost efficiency.

 

Last-Minute Staff Attrition

 

Staff withdrawals can occur on matchdays. This creates operational risk and increases the likelihood of falling below required staffing levels without strong contingency planning and rapid replacement sourcing.

security guards at an event managing ques

Our Solution 

Expanded Recruitment and Resourcing

 

We implemented targeted recruitment campaigns supported by our resourcing and vetting teams. Dedicated recruitment days in Preston increased the local staffing pool and improved availability for fixtures.

 

Incentivised Pay Structure

 

A structured variable pay rate was introduced for reliable officers, with incremental increases after completing three fixtures. This encouraged commitment, improved staff retention, and supported team stability.

 

Strengthening Team Consistency

 

Gradual and manageable pay improvements helped establish a dependable core team. Ongoing performance monitoring enabled unreliable personnel to be phased out, improving deployment reliability, with day-before attendance confirmations and prudent overbooking accounting for unforeseen circumstances and ensuring full staffing coverage.

Impact & Results

Our structured approach has delivered measurable improvements across staffing stability, operational performance, and overall matchday safety. By expanding the staffing pool and introducing incentive-led pay structures, we have improved staff retention and reduced last-minute staffing gaps.

 

This has helped establish a stronger, more consistent core team, resulting in improved operational planning, smoother matchday delivery, and increased confidence from both supporters and the client.

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